Choosing the right automated testing for your softwares and Applications

Choosing the right automated testing for your softwares and Applications

Case Study

Consulting Firm's Omniture Implementation


US based niche consulting firm

Problem Statement

The current analytics implemented on three different internal portal, to gauze trends of usage of these portals by consultants, was not robust with multiple issues being encountered by end customers.




  • Data was not being captured correctly by Adobe Analytics tool resulting in incorrect insights into data usage by consultants, resulting in inability of client to understand trends and cater to the same
  • With new releases, accuracy of existing data was being impacted
  • Lack of documentation was resulting in inadequate, planning, management and control of the quality of deliverables
Team Size

2-3 Sr. Quality Engineers

What we did

CresTech performed a detailed analysis of the current setup and created a Test Strategy to overcome the challenges in an effective way.


  • Identified and established QA processes needed for streamlining testing • Conducted detailed Requirements analysis and gap identification
  • Performed Manual Validation of the Application
  • Performed Database Validation
  • Created a Automation Functional Regression Suite for quick validation of future releases and faster rollout to end users.
  • Monthly audit was conducted to ensure compliance 

Management Consulting


  • By taking the complete ownership of the application, our team was able to
  • Reduced defect leakage to production by 80%
  • Reduce the regression test execution cycle by 70% through test automation: pCloudy Automation Studio
  • Test Reports and Metrics provide real time access to project health to all stakeholders
Tech Stack

Adobe Analytics

Resource Distribution




Types of Validation
  • Setup of Mature QA Processes
  • Manual Validation
  • Database Validation
  • Test Automation: pCloudy automation framework

More robust test data More coverage through test automation

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